HUUB Small Business Support Made Simple logo

Inclusive Tech Strategies for Economic Growth

Hosted by Great Lakes EDC, this January “Be Greater” webinar featured Jenny Poon and Larry Vaupel — sharing how inclusive technology can help communities overcome capacity constraints, retain talent, and build more resilient local economies.

Download our session slide deck!

Looking for more notes from the session? Grab a copy of our slide deck!

Inclusive Tech Strategies for Economic Growth


In a recent session of Great Lakes's "Be Greater" webinar series, we discussed how communities can navigate modern challenges—from brain drain and aging infrastructure to the limited capacity of small teams—using inclusive technology. Hosted by the Great Lakes EDC and sponsored by EDO Marketplace, the session featured Jenny Poon and Larry Vaupel from the HUUB team sharing real-world strategies for building resilient local economies

Here’s a recap of their insights, designed to help you build a more resilient and impactful funding roadmap for your community:

Key Takeaways from the Session

Technology works best when it quietly supports the work you are already doing —

freeing up time for the relationship-based work that robots can never replace.


Economic developers can begin implementing these strategies today to move from a "sack race" (where everyone is jumping but not moving forward) to a "relay race" (with clear handoffs and shared direction):

  • Broaden Your Ecosystem Definition: Your ecosystem is larger than you think. Look beyond the "usual suspects" to engage civic organizations, banks, CDFIs, and tech innovators. Inclusive growth starts by lowering the barrier to entry for entrepreneurs who aren't currently connected to formal networks.
  • Map Before You Automate: Before jumping into high-tech tools, perform a resource map of your community. Understand what exists, what is effective, and where the gaps are. Once the low-tech process is solid, look for ways to automate the most painful, manual tasks to build capacity.
  • Build Trust Through Systems: Trust is "practical infrastructure." Use technology to create consistency and transparency. When processes are documented and centralized in a CRM or shared platform, institutional knowledge is preserved even when staff or leadership changes.
  • Redefine Your Metrics: Move from purely activity-based reporting to outcome-based alignment. Instead of just counting jobs, track engagement over time, general sentiment scores (how entrepreneurs feel about their business health), and referral pathways between partners
Lessons From the Field


  • Red Wing, Minnesota: This rural community (pop. 16,000) created a bustling tech corridor by bringing in fiber, building a maker space, and implementing online expert booking to retain local talent.
  • Vista, California: Transitioned from "yellow legal pads" to a sophisticated tech stack including HubSpot, Placer.ai, and Size Up. This allowed the team to provide concrete data to justify strategies rather than relying on anecdotal evidence.
  • Mesa, Arizona: By mapping 18+ partners and automating technical assistance through a digital portal, a team of two was able to scale their support from dozens of businesses to over 1,500 annually.
Important Resources Shared


Here are tools and guides shared and highlighted to help teams begin their digital transformation:

Looking for tailored solutions?

Book a call with our team!

OPEN-TO-ALL RESOURCE

HUUB Digital Readiness Assessment

Take the HUUB Digital Readiness Assessment to see where your community stands! Uncover key community strengths and critical opportunities you can start working on and get a tailored 30-60-90-day roadmap — all in about 10 minutes!

AZ, TX, OR, FL, GA, MN, CA


Subscribe

Get updates on new features and best practices in economic development


©2025 HUUB. Made with ❤ in USA. | Privacy